SLAC National Accelerator Laboratory ("SLAC") requires our partners and colleagues to use the SLAC logos, names, or trademarks (together, "SLAC logos") and follow guidelines available on this page when publicizing SLAC's work and activities. These SLAC logos are the primary graphic identifiers of the laboratory and are meant for official use only. In general, SLAC does not approve the use of its logos in third-party marketing materials or other uses unrelated to SLAC work and activities. If you have any questions about these guidelines or the logos, please contact us.
Note: Employees of SLAC should refer to the more comprehensive SLAC Identity Toolkit available on the SLAC intranet.
- Logo Usage Guidelines
- Correct Logo Usage
- Incorrect Logo Usage
- Download Logo Files (Different Formats)
- The U.S. Department of Energy ("DOE") owns the rights to SLAC logos.
- SLAC, Leland Stanford Jr. University ("Stanford") and the DOE retain the right to revoke the use of the SLAC logos for any reason.
- SLAC logos cannot be used in a manner that would disparage SLAC, Stanford, the DOE or any other government body.
- SLAC logos cannot be used in a manner that has an implied or explicit endorsement of any private company, service or product.
- SLAC logos should only be used in the form and manner as described below and not be altered, cut apart, separated, or otherwise distorted in appearance.
- Do not use any other trademark or service mark in combination with SLAC logos without prior written approval of the DOE.
- The use of the SLAC logos to promote a conference not hosted by SLAC/DOE will require DOE approval. Contact Conference Management for questions about receiving approval.
- The guidelines on this page do not grant any rights with respect to other names or trademarks associated with Stanford. Those seeking to use Stanford names and marks should refer to the Administrative Guide.
Referencing the Lab
- "SLAC National Accelerator Laboratory" should always be spelled out in its entirety on first reference.
- Follow-up references can shorten the name to "SLAC," but the laboratory should never be referred to as "SNAL" or "SLACNAL."
- As SLAC is no longer an acronym, it should never be spelled out; however, the word "SLAC" should always be represented in upper-case letters.
- About Our Name
To ensure high visibility and uncluttered presentation, always maintain clear space around the logo as shown below. The amount of clear space will vary depending on the size of the logo.
The logo should always be more than .35 inches tall. If publication requires the use of the logo at a size where the "National Accelerator Laboratory" word mark is illegible, the secondary logo may be used.
The logo and word mark can be printed or published in one-color red, one-color black and one-color white. When used on a white background, the one-color red version is preferred. An all-black or all-white version is available for use when the preferred two-color version is not possible or appropriate. Do not create versions of the logo in other colors or proportions.
The red used in the logo has the following color mix:
The logo is available in several file formats:
- Low-resolution JPG
This type of file is ideal for web use. In this format, the logo will retain the correct colors when displayed on a computer screen.
- High-resolution JPG
This is a standard file format for office software and can be downsampled/downsized for Web use. The artwork is saved at a large size, and should print/reproduce at high quality.
- Portable Network Graphics (PNG)
This file can be used in most office software, including PowerPoint and Word, and allows for transparency in areas where there is no artwork (allowing background colors to show through).
- Original vector-based Illustrator artwork, saved with an Encapsulated Postscript (EPS) header
This is a preferred file format for professional printing and publishing. Being vector-based, the artwork will scale large and small and print at the maximum resolution of the output device.
Note: Employees of SLAC should refer to the more comprehensive SLAC Identity Toolkit available on the SLAC intranet. The toolkit includes the partner logos, the SLAC Visual Identity Guidelines, presentation templates etc.